MISS SINGAPORE INTERNATIONAL BEAUTY PAGEANT

“BEAUTY WITH A PURPOSE”

The Singapore Women’s Association (SWA) has been organising beauty pageants since 1975 and is the first organisation to raise funds for the needy. The funds raised have benefited many underprivileged children, old folks and the community. We are also the first to organise a series of beauty pageants such as :

Miss Singapore International
Miss Singapore / Miss World
Miss Singapore / Miss Asia
Miss Singapore / Miss International
Miss Singapore / Miss Young International

For the past 20 years we have only organised the Miss Singapore/Miss International beauty pageant.

Beauty is an asset endowed by nature. But beauty is more than just the outward physical attributes of face, form and demeanour. True beauty lies in the inner self - concern, care and love for one's fellow men and women.

These are the commendable virtues that the Singapore Women's Association attempts to instill in our young girls by encouraging them to take part in beauty contests organised specially for the purpose of charity.

Miss Singapore International Finalists

Our Founder President, Mrs Seow Peck Leng had in those days worked hard to change the image of beauty pageants and SWA has continued to adhere to the following objectives :

Objectives:

To raise funds for a worthy cause
To encourage girls endowed with beauty to make use of this gift and any talents they may have for a worthy cause.
To train the younger generation to be civic conscious and to instill in them a sense of civic responsibility and a desire to render service to the less fortunate.
To give as many young girls as possible a chance to enrich their personality and knowledge; improve their appearance, poise and posture, and especially to further improve their human relations.
To give the girls a chance to meet and live with people of other countries to promote goodwill, friendship, respect and tourism for Singapore.

All nett proceeds from the beauty contests held by the Singapore Women's Association have been donated to charity. Besides generating funds, such contests also provide the opportunity for young girls to be exposed to community services. It serves as a means of focussing attention on the social responsibilities and obligations which organizations and individuals have to undertake in the service of others.

Not only are the girls made aware of the needs of the less fortunate and handicapped but they also learn how best these people can be helped. The contestants are taken to various homes like those of the sick, handicapped, the retarded and the aged.

Such personal visits will, it is hoped, instil in our young self-discipline, self respect and compassion.

The theme, “Beauty with a Purpose” was born. This year we are celebrating our 30th year in organising beauty pageants.

Winning Awards

Some of the winning awards we had were :

1975

Parade of Mss Singapore International Participants Maggie Sim won the Miss Personality title in the Miss World Contest held in London. The winner of this title was decided upon through votes of the contestants of more 65 countries that took part. She brought back a prize, a “Sunshine Coach” which was donated to the Singapore Association for the Retarded Children. This was a great achievement and a justifiable endorsement of one of the objectives of organising beauty contests.

1976

Pauline Cheong got into the top 15 places in the Miss World beauty pageant in London. Jacqueline Stuart was crowned Miss Asia, in the Miss Asia Beauty Pageant held in Manila.

1977

Singapore was presented with a trophy and a prize of Sterling Pound One Thousand by Miss World Limited for raising the largest amount for charity, S$104,000 nett among the 70 participating countries.

Charitable Organisations who have benefited from funds raised through this beauty pageant.

Children’s Charities
Handicaps Welfare Association
National Safety Council
Singapore Association for Retarded Children
Moral Home for Disabled
Singapore Women’s Association

Beauty contests have contributed to the welfare of many unfortunate people in the community. Viewed in its proper perspective it deserves the encouragement and support of every civic-minded citizen. By its very laudable objective of serving the course of charity the Singapore Women's Association has given beauty contests a new dimension and respectability.

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MISS SINGAPORE INTERNATIONAL BEAUTY PAGEANT

“BEAUTY WITH A PURPOSE”

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