MISS SINGAPORE INTERNATIONAL BEAUTY PAGEANT

BEAUTY WITH A PURPOSE

Miss Leong Ying Mae -  Miss Singapore International 2012

Graced by Mdm Halimah Yacob, Minister of State for Ministry of Community Development, Youth and Sports (MCYS), Singapore Women’s Association (SWA) organized its 38th Annual Charity Dinner. Ms. Leong Ying Mae is crowned Miss Singapore International 2012 at the 38th Annual SWA Charity Dinner on 14 July 2012.

Prize winners of MSI 2012:-

Queen               – Leong Ying Mae

1^st Runner Up    - Christina Ng

2^nd Runner Up    - Shine Koh

3^rd Runner Up    - Peggy Heng

4^th Runner Up    - Vanessa Lim

Special Award winners:-

Miss Crowning Glory     - Florence Lim

Miss Body Beautiful      - Christina Ng

Miss Personality            - Christina Ng

Miss Photogenic           - Leong Ying Mae

Miss Elegance              - Shine Koh

Miss Popularity             - Leong Ying Mae

The Search is now on for Miss Singapore International 2013!

To find out more details on the next Miss Singapore International pageant, please email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Read up more on the history of our Miss Singapore International beauty pageant here.

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Programme & Objectives

The Singapore Women’s Association (SWA) has been organising beauty pageants since 1975 and is the first organisation to raise funds for the needy. The funds raised have benefited many underprivileged children, old folks and the community. For the past 20 years. SWA has been the organiser of the Miss Singapore/Miss International beauty pageant.

The theme of the pageant, "Beauty With A Purpose" encapsulates the true meaning behind the programme, which is to provide for the underprivileged through charity. We are also the first to organise a series of beauty pageants such as:

• Miss Singapore International
• Miss Singapore / Miss World
• Miss Singapore / Miss Asia
• Miss Singapore / Miss International
• Miss Singapore / Miss Young International

Beauty is an asset endowed by nature, but beauty is more than just the outward physical attributes of face, form and demeanour. True beauty lies in the inner self - concern, care and love for one's fellow men and women. These are the commendable virtues that the Singapore Women's Association attempts to instil in our young ladies by encouraging them to take part in beauty contests organised specially for the purpose of charity.

Our Founding President, Mrs Seow Peck Leng had in those days worked hard to change the image of beauty pageants and SWA has continued to adhere to the following objectives:

1. To raise funds for a worthy cause
2. To encourage ladies endowed with beauty to make use of this gift and any talents they may have for a worthy cause
3. To train the younger generation to be civic conscious and to instil in them a sense of civic responsibility and a desire to render service to the less fortunate
4. To give as many young ladies as possible a chance to enrich their personality and knowledge; improve their appearance, poise and posture, and especially to further improve their human relations
5. To give the ladies a chance to meet and live with people of other countries to promote goodwill, friendship, respect and tourism for Singapore

Charity Proceedings & Beneficiaries

All nett proceeds from the beauty pageants held by the Singapore Women's Association have been donated to charity for our beneficiaries. Besides generating funds, such contests also provide the opportunity for young girls to be exposed to community services. It serves as a means of focusing attention on the social responsibilities and obligations which organizations and individuals have to undertake in the service of others

Not only are the ladies made aware of the needs of the less fortunate and handicapped but they also learn how best these people can be helped. The contestants are taken to various homes like those of the sick, handicapped, the retarded and the aged. Such personal visits will, it is hoped, instil in our young self-discipline, self respect and compassion.

Charitable Organisations who have benefited from funds raised through this beauty pageant are:

Moral Home / Hostel for Disabled

Moral Home / Hostel for Disabled was establlished by Thye Hua Kwan Moral Society on 1^st June 1989, to provide residential care for intellectually challenged children. The Home also introduced new initiatives and developmental programmes for all the residents in areas of skills training - activities of daily living and community living skills, social recreational, moral and civic development, job support and placement programmes.

The Lions Home For The Elders

The Lions Home for the Elders is an institution of Public Character under the Ministry of Health. Established in May 1980, Lions Home is a voluntary welfare organisation and nursing home committed to provide holistic nursing care, food, lodging, physiotherapy and other eldercare services to alleviate the plight of 354 underprivileged elderly and aged sick, of which 90% are desitute or from low-income families.

Singapore Women’s Association

Singapore Women's Association (SWA) started in 1954 and its main aim is to enhance the quality of life for the underprivileged. The policy of SWA is to be always alert and sensitive to the needs of our community. We also launched the Singapore VisionCare Program (SVP), the first mobile clinic on 22^nd April 1990 to provide and create awareness on the prevention and treatment of eye diseases. In addition, SWA is an affiliate and founding member of the Federation of Asia-Pacific Women's Association (FAWA) since 1959.

Sponsors

Beauty pageants have contributed to the welfare of many unfortunate people in the community. Viewed in its proper perspective it deserves the encouragement and support of every civic-minded citizen. By its very laudable objective of serving the cause of charity the Singapore Women's Association has given beauty contests a new dimension and respectability.

We are glad to have the following sponsors to support us our charity cause for our beneficiaries:

Presenting Sponsor							Corporate Sponsor